17 Biggest Academic Inspirations

A career in academics might not earn you a lot of accolades or fame but it does guarantee one thing: respect. Most scholars attract respect, awe and admiration of the masses and have a commanding presence wherever they go. Some of them make discoveries and reveal some unknown secrets that change our perception of the world and even the universe that we live in. Let’s look at a few pioneers from the world of academics who are an inspiration to people like you and me.

1. Stephen Hawking:

This English theoretical physicist is also known as the ‘Master of the Universe’. He is considered one of the geniuses of our times. Prof Hawking’s primary fields of study are quantum gravity and general relativity. Along with Roger Penrose, he postulated that black holes emit radiation. In a special feature by Discovery Channel titled ‘Into the Universe with Stephen Hawking’, he mentioned that he believed in the existence of aliens and also gave us an analysis of what they might look like. He is the author of the well known book A Brief History of Time.    

2. Amartya Sen:

Amartya Sen is an Indian economist and philosopher. Also called ‘the Mother Teresa of Economics’, Sen was awarded the Nobel Prize in 1998 for his achievements in welfare economics. He did his most notable work on famine, human development theory, gender equality and political liberalism.

3. Karl Marx:

Marx was a German philosopher, sociologist and economist. His most notable books are Das Capital and The Communist Manifesto. His work in economics laid the basis for all later work and aided the understanding of distribution of labour and capital.

4. Aryabhatta:

Aryabhatta is considered one of the most notable figures in the fields of mathematics and astronomy. He developed the concept of zero and postulated the approximation of π (pi) in the Gupta Era (sometime around 500 AD). His other notable work in mathematics revolved around trigonometry and algebra, while in astronomy his research was mainly on the solar system, eclipses, sidereal periods, etc. The first Indian satellite was named after him in his honour.

5. Marie Curie:

Madam Curie was the first female Nobel laureate who received the Nobel Prize for her work on radioactivity. She was a physicist as well as a chemist, and won the Nobel Prize twice: once in 1903 with her husband, Pierre Curie, for her achievements in Physics, and then again in 1911 for outstanding discoveries in Chemistry! Her most notable discoveries were the elements polonium and radium.

6. C.V Raman:

Sir Chandrasekhar Venkat Raman was an Indian physicist who received the Nobel Prize in the year 1930. He made outstanding discoveries in the field of light scattering, and the phenomenon that earned him the Nobel is also named after him (Raman Effect).

7. Isaac Newton:

This man needs no introduction. We are all familiar with his third law which states that: “Every action has an equal and opposite reaction.” He was a physicist, mathematician as well as an astronomer. Considered one of the most influential scientists of all time, his work on gravity, optics, calculus, force and motion laid the foundation for multiple groundbreaking discoveries. He was honoured with a Knighthood in 1705.

8. Iswar Chandra Vidyasagar:

Not only was he a scholar and an important figure in the Bengal Renaissance, Vidyasagar was also a social activist and reformer who played an important role in the passing of the Widow Remarriage Act. Born as Iswar Chandra Bandyopadhyay, he earned the nickname Vidyasagar (“ocean of knowledge”) due to his huge contribution to Bengali literature and extensive knowledge of Sanskrit.

9. Xuanzang:

Xuanzang was a Chinese scholar, translator and traveller who was responsible for all the Indo-Chinese interactions in the days of the Tang Dynasty.

10. Amrita Shergil:

Amrita Shergil was an Indian painter who is also known as “the Indian Frida Kahlo”. She developed a style of her own at a very young age, and went on to become one of the most eminent Indian painters. She was only 28 years old when she passed away in 1941.

11. Friedrich Nietzsche:

Vastly popular among contemporary philosophers, authors, poets and critics, Nietzsche’s key concepts include life affirmation, the death of god, perspectivism and eternal recurrence. This German philosopher and poet was also a composer and philologist. His concept of Nietzschean affirmation has inspired a lot of theories and ideas among notable philosophers in recent years.

12. J.C Bose:

Sir Jagadish Chandra Bose was an Indian physicist, botanist and biologist. He is known for his work in botany and for providing the hypothesis and proof of the fact that plants have life. He also did some groundbreaking work in the field of wireless communication and was knighted in the year 1917.

13. Albert Einstein:

One of the most notable figures in physics, Alert Einstein is considered a genius whose research and theories are the basis of most of the notable work done by his successors. His work and postulates on space, time and light earned him the Nobel Prize in the year 1921.

14. S. Ramanujan:

Srinivasa Ramanujan was an Indian mathematician who did extraordinary work in his field with little or no formal education on the subject. He did most of his research on mathematical analysis, infinite series, number theory, etc. His methods and theories were highly unconventional and his results have led to a lot of further research. A potentially illustrious career was cut short by repeated illness, and he passed away at the age of 32.

15. Homi Jahangir Bhabha:

This Indian nuclear physicist is known as the father of the Indian Nuclear Programme. His most notable works were the cascade process of cosmic radiation and the phenomenon known as Bhabha Scattering. He died in a plane crash in the year 1966.

16. Aristotle:

Aristotle was a Greek philosopher and scientist who believed that all the knowledge of every individual was based on their perception. His main interests were in biology, zoology, physics and ethics.

17. APJ Abdul Kalam:

Dr APJ Abdul Kalam is an Indian scientist who also served as the President of India from 2002 to 2007. The “Missile Man of India” gained his nicknamed due to his unparalleled contribution to India’s ballistic missile projects and launch vehicle technology.

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11 AdSense Tips And Tricks to Maximize Your Earning Potential

AdSense is a great tool for monetizing your website. Unfortunately, a large number of users fall prey to some common mistakes and never even realize that they’re functioning way below their maximum earning potential.
Here are a few AdSense tips that will help you optimize your website for both higher revenue and an enhanced user experience.

1. A/B test your ad units

Experimenting allows you to pit one variation of ad settings against another variation and select the one that performs the best. You can compare the performance of text-only ad units to ad units that have both text and display enabled, or analyze the effect of changing the color of ad text on ad performance, or determine the impact on your revenue by serving ads in the sensitive and/or general categories.
Although you need a little tech-savvy to navigate your way through the entire process of preparing your experiment, creating your experiment, monitoring your experiment, and finally choosing your winner—it’s all well worth the effort.
(Note: If you’re looking for a smarter, automated solution for this, you could try out our advanced A/B testing software, which automatically creates ad multiple variations for you and then selects the combination that performs the best.)

2. Use multiple ad units to maximize conversion

A simple way to bump up your AdSense click rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them.
Make sure that the best-located ad on your web page shows up first in your HTML code. This will ensure that your most visible ad real-estate is taken by ads that place the highest in the auction—increasing your revenue.
And remember to adhere to the AdSense maximum ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.

3. Limit the number of ads above the fold

In web design terminology, “above the fold” refers to the portions of a web page that are visible without scrolling. When too many ad units are placed above the fold, users get turned off because finding the content that they came in for, gets difficult, and the tendency to exit the page increases. As a result of this, Google now penalizes such pages. Here’s an excerpt from the Google Webmaster Central blog:

“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites that place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.“

4. Optimize the color impact of text ad units

Experimenting with the color of text ad units is essential to increasing their visibility. An ad style that work on a light website theme may look too bright and distracting on a darker one, turning users away not only from the ad but from the web page.
For the most unobtrusive user experience, match the background and border color of the ad unit to the background of the page where the ad will be placed.
For a more distinct ad, match background and border colors to your website, but don’t match them exactly to where the ads are placed. Try out different styles and measure ad performance over time to settle on the best performing format.

5. Create and implement responsive ads

This ties into a larger point of implementing a responsive design on your website (which is something you really need to do if you’re running a website in 2015). Wikipedia explains responsive design as follows:

“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, mobile phones).”

Last year, Comscore reported that mobile platforms — smartphones and tablets — combined account for 60% of total digital media time spent, up from 50% a year ago. If your website is not optimized for these devices, you’re missing out on a big opportunity to capture this audience.
So what does this have to do with AdSense, you ask? Well, AdSense plays well with responsive design, and allows you to generate codes for responsive ad units, which automatically resize themselves to offer the best viewing experience to the mobile audience. Do this now because that 60% is a number that’s only going to go north.

6. Link your AdSense and Analytics accounts

Linking your AdSense and Google Analytics accounts gives you access to AdSense metrics such as revenue, clicks, and impressions which you can add to your favorite analytics reports to get a better understanding of how well your pages or content is monetizing.
This data can assist in optimizing your site such as the optimal ad load or what type of content to focus on.
Once you’ve linked your properties, you can use insights from Analytics to refine and optimize your AdSense ad units, improving the overall performance of your website.

7. Keep your design and content user-focused

In the mad race to increase ad revenues, it’s easy to lose sight of the real goal of why your website or business exists in the first place—to provide value to users.
Use a judicial mix of ads and content so that users are not overwhelmed by the former. Sometimes ads are placed haphazardly on the web page and in between content without any thought to usability or aesthetics.
Even Google says that to get the most of your account, you should first consider the user and then think about anything else. Doing it the other way around is like putting the horse before the cart, it’s never going to work.

8. Publish high-quality content on a regular basis

This really is the big one, the other points are all just tweaks in one way or another—but when it comes to AdSense earnings, content really is the king.
Simply put: No traffic, no money; more traffic, more money.
But this is always easier said than done. It helps to publish content about a topic that you’re both interested in and have some level of expertise in, as people will then be more likely to view you as an influencer on your topic.
Google’s algorithm rewards websites that publish content on a regular basis with a higher ranking, and consequently, higher traffic—so make sure your publishing is more predictable than erratic.
Finally, going the extra mile to optimize your content for search engines can yield great results in terms of organic traffic, especially, in the long run.

9. Build an audience before setting up AdSense

Though it may be tempting to set up AdSense on your website right after you’ve published the first piece of content—the temptation is best avoided.
Cluttering your website with ads before anybody really knows about it will likely put visitors off, and consequently, they’ll be less likely to share or link to it. This limits your ability to emerge as an authority in your niche.
Focus instead, on winning a sizable audience in terms of email subscribers, RSS readers, and monthly visitors before you start displaying ads.

10. Go easy with the blocking and filtering

Each ad that you block by URL will be one more ad that won’t be bidding for space on your website in the auction—effectively reducing the earning potential of that ad space.
Furthermore, advertisers whose ads you block may decide that they don’t want to advertize with you in the future. The same thing happens when you filter out entire categories, but on a larger scale. Don’t block ads unless it’s absolutely necessary.

11. Keep yourself updated

Subscribe to the official Google Inside AdSense blog, so that you’re always up-to-date with the latest news about the platform from the creators themselves.
Apart from this, the Google help center has this brilliant AdSense optimization overview that you could look at and take ideas from to get more mileage out of your AdSense account.
There’s also a free online course that Google runs, which aims help publishers earn more money from their website.
If you just follow the links mentioned here and treat them as your guide to AdSense, you’d do better than 90% of the people using the system.
What are some of the things you do to optimize your earnings from AdSense? Share in the comments and let us know.

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Introduction to Pixelmator for Mac and iPad

Pixelmator is an amazingly powerful photo editing software that is only available on Mac computers or iPads. With a price tag of only $29.99 for the OS X version and $9.99 for the iOS version, Pixelmator's value can't be beaten.
In this first-of-two-parts series, I’ll show you how to use Pixelmator to transform an average vacation photo into something beautiful that you will be proud to share with friends and family.
You will learn how to:

• Remove imperfections or unwanted people from photographs
• Crop photographs
• Add text to photographs

Better yet, I’ll teach you how to do all of the above on both the iPad and Mac versions of Pixelmator.

Screencast

Removing Imperfections or Unwanted People 

In OS X on the Mac

When you come across pictures that need something removed, the repair tool is the perfect solution.

• Click on the bandage icon to select the repair tool. 
• Click the gear icon on the top left to select between Quick, Standard, and Advanced mode. 

Quick mode should be used when the object being removed sits on a plain or simple background.
Standard mode will work best in slightly more complex backgrounds.
And Advanced mode does incredibly well against complex background.

Using the repair tool in Pixelmator

Once you have the correct mode selected, click and drag around the imperfect area. Upon release the repair tool will use the pixels around the affected area to remove the imperfections with similar background shades and colors.
While highlighting the area, be sure not to go too far out of the affected area, or the repair tool may pull in extraneous colors or shades. Use the [ or ] keys to adjust the size of your brush as needed. If you need to zoom in to perfect your accuracy, you can use the Command + and Command - keys to adjust the zoom.

In iOS on the iPad

Pinch and zoom in on the area that you would like to modify. Click the brush icon at the top, then choose retouch. Tap Repair. Use your finger to highlight the part of the picture you want Pixelmator to remove.

Using Pixelmator's repair tool on the iPad

Upon removing your finger a progress bar will appear across the bottom to indicate that it is processing. Once done, the person or object will have been removed.

Cropping

In OS X on the Mac

In many situations it makes more sense to just remove a section of the picture entirely. In other words, you don’t want to resize the picture, you want to cut a portion of it out. This is what the crop tool was designed for.

Using the crop tool in Pixelmator

Select the crop tool from the toolbar, then click and drag around the area of the picture you would like to keep. On release, Pixelmator will highlight the section of the picture and put a fade over the section that will be removed. Press Return to confirm and the picture will be cropped.
Play around with different crops using Command-Z to undo any that don’t turn out perfect the first time.

In iOS on the iPad

Click the brush icon, then choose Crop. Use the corner holds to drag the white outline around the area you would like to keep. When you are satisfied with the selected area, click Apply. If you aren't satisfied with the result, click Undo and try again.

Using the crop tool in Pixelmator for iPad

Adding Text

In OS X on the Mac

From the Tools Menu, click the T icon. Move your cursor over the main window and click to insert text.

Selecting the text tool in Pixelmator

Click inside the text box that appears and start typing. When you are satisfied with the text, click outside the text box. The will be reset back to the hand tool.
Use the hand tool to drag and resize the text box as needed. Pixelmator will automatically add suggestions or breaks for centering the text or placing it in equidistant sections.

In iOS on the iPad

Click the + icon, then choose the T icon from the top tabs. Select the font you would like to use. The text box will appear. Click into it and type the words you would like to add. Click out of the box and click/drag it to a chosen location on the picture.

Styling text in Pixelmator for the iPad

To change the color, font size, alignment, or line spacing, click the text box to ensure it is selected, then click on the paintbrush to make any modifications.

Conclusion

In this tutorial I showed you how to take a simple vacation photo and transform it into a beautiful postcard using the repair tool, crop tool, and text tool. In future tutorials I will show you how to do non-destructive editing with masks, add color enhancements, and use filters to really make your pictures pop.

If you haven't already done so, go to the App Store and download Pixelmator—one of the most value-packed applications in the store today. Try out some of these features and share links to your creations in the comments below.

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Practical Tips For Taking Care of Your Mac's Battery

Rechargeable batteries are in all our electronic equipment, yet we know very little about them. In this tutorial we’ll discuss the best methods of keeping your battery at its best and what to do when your battery is showing signs of age.

Apple’s Batteries

Apple uses Lithium-Polymer batteries in all their battery-powered products. Whether it’s an iPod shuffle or a MacBook Pro, the battery technology is the same. Not only does that mean Apple only has to source and use one type of battery, but it means our usage and ways to charge work across all of their product lines. We’ll be focusing on the Mac and how you can best maintain and charge your portable’s battery.

We’ll focus on the portable Macs

Power Adapters

Each portable Mac comes with a power adapter. Depending on the model, its power adapter may be different. For example, here’s a quick run down on the chargers that ship with each Mac:

• MacBook Air - 45w
• MacBook Pro 13” - 60w
• MacBook Pro 15” - 85w

Apple’s power adapters currently all use the newer MagSafe 2 connector

So, what’s the difference? The larger the portable, the bigger the battery. The bigger the battery, the more power it needs to charge. Each power adapter has a power rating in watts.
What you might not realize is that the above power adapters will work with each Mac, but depending on the combination, they might not work as well.

Metaphor Time!

Imagine you have two buckets of varying size (small and large) and each bucket has a hole that’s proportional to its size. This means the small bucket has a small hole, the large bucket has a larger hole.
Now, we can fill each bucket with water from a small tap. Filling the small bucket is easy, we can fill it faster than the water runs out. Now, if we tried to fill the large bucket with the small tap, the water is just rushing out almost as fast as we can fill it. At this rate, we’d never get it full! So, we need a bigger tap.
That’s better, we can now fill the large bucket. But the large tap is just a tap - we can still fill the small bucket with it, it just doesn’t need to be turned on all the way.
This is pretty much how charging works. Each power adapter provides a certain amount of power. The 45w power adapter will charge the MacBook Air with no problems. It will charge the MacBook Pro 13” as well but it will be much slower to do so. It probably won’t charge the MacBook Pro 15” or just about power it.

One Power Adapter to Rule Them All

Now, if we use the 85w power adapter, we can charge all three portable Macs. You can’t overpower a battery from a power adapter as the battery draws power from the adapter, it doesn’t push the power onto the battery.
So why does Apple ship different power adapters with their Macs? Simple: size and cost. The 45w power adapter is much smaller than the 60w or the 85w and is cheaper to manufacture.

Tip: If you ever need to buy a new power adapter, get an 85w power adapter. They’re usually the same price or very slightly more expensive, but if you upgrade your Mac to will still have a spare!

How Batteries Charge

Don’t worry, we’re not going to discuss the finer points on how battery cells store an electrical charge! We’re actually going to talk about how Apple’s products manage charging.
You may have heard terms such as fast charge or trickle charge. When you start charging a portable Mac, the power adapter is used at almost 100%. This means that (roughly) within the first 2 hours of charging, up to 80% of the battery will be charged. This is the fast charge.

Battery charge graph details how your battery charges over time (graph courtesy of Apple)

After that, the Mac will reduce it’s power consumption more and more until it develops a trickle charge. If we were charging a MacBook Air, it’s power consumption would drop from 45w to 10w and below. Once it gets to above 95%, the battery is stopped charging and the power consumption is reduced to only powering the Mac, keeping the battery at a constant level.

Battery Lifespan

This is something that takes people by surprise: All batteries will stop working. No ifs and buts or candy and nuts. Unlike your Mac, which will have an indeterminate lifespan, a battery has a ticking clock. After enough time and use it will need to be replaced. They’re like tires on a car - eventually they just wear out. So how long do they last?

Cycles

Apple describes their lifespan of batteries in charge cycles. A charge cycle is using a total of 100% of the battery’s power. Apple’s official explanation from their Support page on cycles:

A charge cycle means using all of the battery’s power, but that doesn’t necessarily mean a single charge. For instance, you could use your notebook for an hour or more one day, using half its power, and then recharge it fully. If you did the same thing the next day, it would count as one charge cycle, not two, so it may take several days to complete a cycle.

So, if you use 50% of your battery one day, that’s half a cycle. If you charge it up to 100%, it’s still half a cycle. Once you’ve used it down to 50%, that’s one cycle.
After you reach your cycle count, your Mac won’t suddenly stop working. Apple describes the maximum cycle count as the maximum number of cycles before you’ll notice a huge decrease in the battery’s performance. Your battery may stop working before it reaches the cycle count, it may last a long time after.

Quick Tip: See How Many Cycles Your Mac Has Used

To check your cycle count, you can quickly and easily do the following:

1. Click the Apple logo (top left of your screen), then hold down the Option key. You’ll see About This Mac change to System Information. Select this option.
2. On the left-side column, select Power.
3. You’ll then see Cycle Count under Health Information.
4. In addition, your Mac will also display the general health of your battery. The expected results are Normal, Poor, or Replace.

System Profiler provides detailed information about your Mac and its battery

So what’s the cycle count lifespan for your Mac? This depends on which Mac you have. If you have a Unibody MacBook Pro (including Retina) or MacBook Air then it’s a staggering 1,000. Before these, it’s between 300–500, depending on your model.

Tip: You can view a full list of all cycle counts over at Apple Support.

Prolonging Battery Life

If you’re finding that your battery life is not as good as it should be, there are a number of things we can look at to resolve this.

Runaway Apps

Chances are there’s an app running that’s using a lot of processor power. You might even notice your portable Mac getting hotter than usual. This isn’t the battery, this will be your Mac using a lot of processing (CPU) power, which generates heat. The more CPU usage and heat generated, the less battery life you’ll get. So, how do we see what is running?

1. Open Activity Monitor located in Applications > Utilities
2. Make sure All Processes is selected in the drop down menu
3. Sort the columns by % CPU from highest to lowest

Activity Monitor helps track down rogue apps using all your power

If you notice anything running exceptionally high (usually 40% or more is a cause for concern) then this will have a big impact on battery life. You’ll most likely notice it’s an app you use daily such as Adobe Photoshop or Final Cut Pro X. If so, then it’s just what you’re using.
However, if you can’t identify the app, this might be what is causing your poor battery life. Google the process name if you can’t identify it to determine what it is - sometimes it’s temporary. Restart your Mac and see if it still remains. If you are sure it shouldn’t be running, you can force it to quit.

1. Select the process in Activity Monitor
2. Select Quit Process and choose the option to Quit.
3. If it still runs, repeat the above process but choose the option to Force Quit.

Activity Monitor can stop an app or process in it’s tracks

Customizing Energy Saver

If you’re like me and often leave your Mac idling on your desk whilst you go and do other things, you could be losing a lot of battery life. To manage how your portable Mac operates while you’re away from it, you can use the Energy Saver preferences in System Preferences.

Energy Saver controls how our Mac operates when left alone

Energy Saver allows you to control how long your Mac waits idling before it goes to sleep. Within this preference, you have options for when the Mac is running from battery or when it’s plugged in. Under each power type, there are two options for timing - Computer sleep and Display sleep.
Computer sleep refers to how long the Mac waits before it goes into sleep mode. Display sleep is how long it waits before the display turns off. The display is the largest power drain on your Mac so just changing this to go to sleep quickly is enough to increase your battery life tremendously.
Put hard drives to sleep if possible

In addition to sleep timing, we can also ask the Mac to put hard drives to sleep if possible. Spinning hard drives found in non-SSD Macs (so exclude the Retina portable Macs and MacBook Air) generate heat and require a fair bit of power. Having them slow down and stop spinning is a way of saving power. You may notice after a few minutes your Mac makes a whirring noise and there’s a delay of a few seconds when opening an app - this is the hard drive spinning back up again.
Slightly dim the display while on battery power

When unplugging the main adapter, the display dims slightly. Not by much but enough that the power draw is less. You can override this by changing the brightness.
Power Nap

Power Nap (available on SSD portable Macs) allows your Mac to run Time Machine backups, check email and download updates while in sleep mode. It’s great - but should only be used when your Mac is plugged in. You can enable this for battery power as well but it does require slightly more power even when its in sleep mode. If your Mac is going to be doing backups, it should always be plugged in anyway.

Energy Saver can manage both battery and mains power features independently

Disable Features

Certain features such as Bluetooth, Wi-Fi and the backlit keyboard are a drain to the battery. If you’re out and about and are using neither one, disable it to save on battery life.

Unplug Unused Devices

If you’re often travelling and use a portable hard drive or USB stick, don’t leave it plugged in. Unmount and disconnect it to save power - your portable storage can decrease your battery life by half!

Keeping Your Battery at Its Best

Before we continue, which method of charging your battery do you think is best?

1. Always run the battery down before charging it.
2. Always keep the battery topped up.

Calibrating Your Battery

For rechargeable batteries such as AAs that are NiMH or Lithium-Ion, each manufacturer recommends ways to keep them charged. NiMH batteries that are commonly used in AA and AAA batteries recommend to use them fully before charging them to avoid symptoms such as memory effect (a fancy name for the battery losing it’s capacity).

Rechargeable batteries often require certain methods of use - thankfully Apple portables don’t!

As with other areas of Apple design, Apple designed their batteries so users don’t need to maintain them. If you’ve got a Unibody portable Mac, there is no right or wrong way to charge it. Keep it plugged in, keep it run down and recharged - it’s all the same. Some people swear by draining the battery every month or two if you don’t already. This is more likely to be a placebo effect, there really is no method to keep your battery healthy!
If you own a portable Mac that does have a removable battery, you do need to occasionally calibrate it. This is to ensure the Mac always knows what the capacity of the battery is so it can ensure 100% really means 100%. From Apple’s support document on calibrating batteries:

1. Plug in the power adapter and fully charge your PowerBook’s battery until the light ring or LED on the power adapter plug changes to green and the onscreen meter in the menu bar indicates that the battery is fully charged.
2. Allow the battery to rest in the fully charged state for at least two hours. You may use your computer during this time as long as the adapter is plugged in.
3. Disconnect the power adapter while the computer still on and start running the computer off battery power. You may use your computer during this time. When your battery gets low, the low battery warning dialog appears on the screen.
4. At this point, save your work. Continue to use your computer; when the battery gets very low, the computer will automatically go to sleep.
5. Turn off the computer or allow it to sleep for five hours or more.
6. Connect the power adapter and leave it connected until the battery is fully charged again.

Yep, it says PowerBook! This is because the batteries Apple have used since the days of the PowerBook didn’t change until they went Unibody.
Now, there are ways to ensure you get the best battery life during the day.

When the Inevitable Happens: Servicing Batteries

Once your battery is getting towards the end of its lifespan, your Mac’s battery icon will change from the default black to red. Clicking on it will display the message Service Battery.

Service Battery will require you to arrange for your battery to be checked by Apple.

On older Macs, you can simply buy a replacement battery and fit it yourself. On Macs manufactured before 2009, most of them had a removable battery you can buy from Apple or any Apple service provider or retailer. But what about Unibody machines? Those batteries are non-removable!

All batteries will stop working. No ifs and buts or candy and nuts!

Well, actually no. They’re non-serviceable by users. This doesn’t mean they can’t be removed or serviced, just not by an average user. You can visit an Apple Store or contact AppleCare to have the battery serviced.

Tip: It’s highly recommended not to attempt to change the battery yourself and to let an Apple repair technician or Genius do it for you. Because the batteries are no longer user replaceable, they have far less protection in their casings (since the Unibody casing protects it) so one slip of the screwdriver with your portable Mac opened up and you could puncture the battery, causing a very nasty mess and potentially injury to yourself.

Battery Servicing

All Apple Stores have diagnostic tools to quickly test the battery. Batteries nowadays are extremely smart. They contain all kinds of information such as their charge times, usage and more. The cycle count and all these times are stored within the battery’s own circuitry.

Apple’s Unibody portable Macs are serviceable by Apple technicians

When the battery is tested, the Genius at the Apple Store will get an instant notification as to whether the battery is faulty or not. If it is, they’ll service it under warranty or AppleCare. If it’s above its maximum cycle count, then it’ll be a paid-for service since the battery isn’t faulty, it’s just worn out.

Tip: A battery is classed as a consumable, just like printer ink. If your battery is just worn out (has exceeded the maximum cycle count), it’s not eligible for any warranty repair or under AppleCare in the same way worn tyres on a car aren’t covered under the manufacturer’s warranty.

If you find your battery needs to be replaced and it’s out of warranty, Apple offers a flat-rate replacement fee. Pricing ranges from $129-$199 depending on which portable Mac you have. For more information, view the Apple Support document which contains all the current pricing for their products.

Tip: Apple offers battery replacements on all their products that contain a non-removable battery. This includes the iPhone, iPod and iPad.

Wrapping Up

We’ve detailed plenty of ways to keep your battery in great shape as well as what to do when the battery shows its age. Servicing the battery is a quick and simple option if it needs it and making sure your Mac is sleeping properly will help get you the best battery life possible.

If you’ve got any more advice or tips to save battery life - post them in the comments!

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10 Best Smartphones Under Rs 25,000: OnePlus 2, Apple iPhone 5, Moto X, Samsung Galaxy A7 and Others

The India smartphone market is flooded with devices packed with good features, and the latest to join the fray is OnePlus 2. The new device will have to take on the likes of Apple iPhone 5, Motorola Moto X (2^nd Gen), Samsung Galaxy A7, HTC Desire 826, Sony Xperia Z and others.

The OnePlus 2 was unveiled in India on Tuesday and it will be released in several countries, including the US, Canada, India, Europe, and China on 11 August.

The 16 GB variant of the device comes with a price tag of Rs 22,999 ($329 / (€339) while the 64 GB costs Rs 24,999 ($389 / €399). It will face stiff competition from other devices in the same price range.

Here are the 10 best smartphones tha cost less than Rs 25,000 in India, and their specifications (list not in particular order):

1) OnePlus 2

Current Price: Rs 22,999 (for 16 GB) /Rs 24,999 (for 64 GB)

Display: 5.5-inch full HD LCD screen with In-cell display technology

Resolution: 920x1080 pixels (401 ppi pixel density)

Processor: Qualcomm Snapdragon 810 v2.1 series

Operating System: Android 5.1 Lollipop

Memory: 16 GB internal memory and 3 GB RAM, and 32 GB and 4 GB RAM (no microSD card slot)

Camera: 13 MP main camera, 5 MP wide-angle front camera

Battery: 3,300 mAh battery

2) Apple iPhone 5

Current Price: Rs 24,999 (16 GB model)

Display: 4-inch LED-backlit IPS LCD, capacitive touchscreen

Resolution: 640 x 1136 pixels (326 ppi pixel density)

Processor: Apple A6

Operating System: iOS 6, upgradable to iOS 8.4

Memory: 16 internal memory, 1 GB RAM (no microSD card slot)

Camera: 8 MP main camera, 1.2 MP secondary snapper

Battery: Non-removable Li-Po 1440 mAh battery

3) Motorola Moto X (2nd Gen)

Current Price: Rs 21,999 (for 16 GB) / ₹24,999 ( for 32 GB)

Display: 5.-inch AMOLED capacitive touchscreen

Resolution: 1080 x 1920 pixels (424 ppi pixel density)

Processor: Qualcomm Snapdragon 801

Operating System: Android 4.4.4 KitKat, upgradable to Android 5.0 Lollipop

Memory: 16/32 GB internal memory and 2 GB RAM (no microSD card slot)

Camera: 13 MP main, 2 MP front snapper

Battery: 2300 mAh battery

4) Samsung Galaxy A7

Current Price: Rs 24,800

Display: 5.-inch Super AMOLED capacitive touchscreen

Resolution: 1080 x 1920 pixels (401 ppi pixel density)

Processor: Qualcomm Snapdragon 615

Operating System: Android 4.4.4 KitKat, upgradable to Android 5.0.2 Lollipop

Memory: 16 GB internal memory expandable up to 64 GB via microSD card, 2 GB RAM

Camera: 13 MP main camera, 5 MP front snapper

Battery: Non-removable Li-Ion 2600 mAh battery

5) Sony Xperia C4 Dual

Current Price: Rs 23,200

Display: 5.5-inch IPS LCD capacitive touchscreen

Resolution: 1080 x 1920 pixels (401 ppi pixel density)

Processor: Mediatek MT6752 Processor

Operating System: Android 5.0 Lollipop

Memory: 16 GB internal memory expandable up to 128 GB via microSD card, 2 GB RAM

Camera: 13 MP main camera, 5 MP front snapper

Battery: Non-removable Li-Ion 2600 mAh battery

6) HTC Desire 826

Current Price: Rs 24,799

Display: 5.-inch Super LCD3 capacitive touchscreen

Resolution: 1080 x 1920 pixels (401 ppi pixel density)

Processor: Qualcomm Snapdragon 615

Operating System: Android 5.0.1 Lollipop

Memory: 16 GB internal memory expandable up to 128 GB via microSD card, 2 GB RAM

Camera: 13 MP main camera, 13 MP main front snapper

Battery: Non-removable Li-Po 2600 mAh battery

7) Samsung Galaxy S5

Current Price: Rs 22,999

Display: 5.1-inch Super AMOLED capacitive touchscreen

Resolution: 1080 x 1920 pixels (432 ppi pixel density)

Processor: Qualcomm Snapdragon 801

Operating System: Android 4.4.2 KitKat, upgradable up to Anroid 5.0 Lollipop

Memory: 16/32 GB internal memory expandable up to 128 GB, 2 GB RAM

Camera: 16 MP main camera, 2 MP secondary snapper

Battery: 2800 mAh battery

8) Huawei Honor 6 Plus

Current Price: Rs 24,999

Display: 5.5-inch IPS LCD capacitive touchscreen

Resolution: 1080 x 1920 pixels (401 ppi pixel density)

Processor: HiSilicon Kirin 925

Operating System: Android 4.4.2 KitKat

Memory: 32 GB internal storage expandable up to 128 GB via microSD card, 3 GB RAM

Camera: 8 MP main camera, 8 MP front snapper

Battery: Non-removable Li-Po 3600 mAh battery

9) Sony Xperia Z

Current Price: Rs 23,790

Display: 5.0-inch TFT capacitive touchscreen

Resolution: 1080 x 1920 pixels (441 ppi pixel density)

Processor: Qualcomm Snapdragon S4 Pro

Operating System: Android 4.1.2 Jelly Bean, upgradable to Android 5.0.2 Lollipop

Memory: 16 GB internal memory expandable up to 64 GB via micoSD card, 2 GB RAM

Camera: 13.1 MP main camera, 2.2 MP front snapper

Battery: Non-removable Li-Ion 2330 mAh battery

10) Samsung Galaxy Note 2

Current Price: Rs 24,990

Display: 5.5-inch Super AMOLED capacitive touchscreen

Resolution: 720 x 1280 pixels (267 ppi pixel density)

Processor: Exynos 4412 Quad

Operating System: Android 4.1.1 Jelly Bean, upgradable to Android 4.4.2 KitKat

Memory: 16/32/64 GB internal menory expandable up to 64 GB via microSD card, 2 GB RAM

Camera: 8 MP main camera, 1.9 MP secondary camera

Battery: 3100 mAh battery

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TIPS for using the INTERNET

The internet is a big place, and navigating it can be daunting. Try out our top tips for not getting lost in cyber-space.

1. Use internet search engines

Internet search engines are amongst the most useful tools at your disposal for finding information online, so use them. Rather than guessing the full addresses of websites, simply type the information into a search engine such as Google or Bing. Not only will this lead you to the information that you require, it will also broaden your search to include other relevant sites.

2. Bookmark pages

Found an amazing site the other day? Can’t remember the URL now? Always bookmark websites that you find interesting. Bookmarking creates a handy little shortcut in your toolbar to help you return to the site of interest with just a click of the mouse.

Different browsers have different ways of bookmarking pages, but they’re all usually accessed near the top of your browser. If you’re using Internet Explorer, look for the Favourites menu, if you’re using Chrome or Firefox look for the star symbol by the address bar. A simple click will do the rest. Alternatively, pressing CTRL and D on your keyboard, will bring up the bookmark menu whichever browser you are using.

Bookmark menu




When you want to revisit the page, simply go to your bookmark / favourite menu and you will find the page saved.

3. Upgrade your browser

Whilst there are merits to each of the main browsers, there’s no point in setting yourself at a disadvantage by operating a browser which is not up to date. If, for example, you’re operating Mozilla Firefox 8.0, check for any messages that pop up when you’re next using your browser. These messages will probably be offering you a free download to update you to the slicker, faster and more efficient Firefox 9. Keep an eye on these messages, they can mean the difference between operating a top of the range browser and a sluggish has-been.

4. User browser shortcuts

Browser shortcuts can save you a lot of time. Instead of finding and navigating the correct menu with your mouse, you could use a few simple keyboard shortcuts. Here are Simplifydigital’s top ten shortcuts that you should know about:

    CTRL  F: brings up a search box allowing you to search for a specific word on a page
    CTRL  D: bookmarks a page
    CTRL  P: prints whatever you have selected
    CTRL T: opens a new tab
    CTRL W: closes window
    CTRL +: zooms in
    CTRL -: zooms out
    Alt  Home: returns you to your homepage
    F5: refreshes or reloads the page that you are on
    F11: lets you toggle between full and regular screen mode, a particularly useful shortcut if you are using multiple windows

Get to know your browser shortcuts and surf the web more effectively.

5. Keep browser plugins updated

Browser plugins are handy pieces of downloadable software that help you to use various applications in conjunction with your browser. Watching a YouTube video? You’ll need a Flash plugin. Streaming some music? You’ll need a plugin for that too. Be sure to download the latest version whenever you are required to, failing to do so could hamper your browsing experience.

6. Use tabbed browsing

If your desktop is overflowing with browsing windows and you can’t remember which one contained the vital piece of information that you were searching for, maybe it’s time to use tabbed browsing. Tabbed browsing allows you to open various different websites in one browser window simply by using tabs. You can open a new tab by either clicking the symbol to the right of the last tab (see image) or by pressing CTRL T.

New tabs

7. Update your antivirus

Often overlooked until it’s too late, a good antivirus program can make the difference between a nice, healthy computer and one which is overflowing with all sorts of computer nasties. Always keep an eye on your antivirus software and ensure that all its components are in good working order. If not; download an update, it will be more than worth it. If you don’t have antivirus software, Simplifydigital recommends the free antivirus program Avast!.

8. Use ‘Tab’ to jump between fields




Whilst a mouse is an undeniably useful device, it’s not always necessary. In fact, not using a mouse can save you a great deal of time. If you’re filling in fields on a web page, rather than clicking on each field in order, simply press ‘Tab’; this will jump between the fields for you. Clicking tab enough times will cycle back to the beginning of the web-page. You can also use the up and down arrows to select things in drop down menus, saving you even more time.

9. Drop the http:// and www. prefixes

Whilst explaining to people that http stands for hyper text transfer protocol is undoubtedly a great way to win yourself some friends, putting it at the front of a web address is just an exercise in wasting time. Drop the http:// and www prefixes as they are simply not necessary. Instead, just type the remainder of the address and press enter. It will work, trust me.

10. Search direct from your browser




We’ve already covered search engines and how useful they can be to the modern internet browser, but typing in the address of a search engine can really eat up a lot of time. To create a truly streamlined browsing experience, why not access the search engine of your choice directly from your browser. You can do this in two ways; the first way is through a customisable home screen, like the one offered by Google, which gives you the option of having a search engine on your homepage. The other is by customising your browser to give you a search bar of your choice.

Drop down list of search engines

Use the browser options menu to do this. More advanced browsers will allow you to search eBay, YouTube, Amazon and a variety of other sites simply by selecting the appropriate search option in a drop down menu.

Those are our top ten tips. We hope that you found them useful. Happy surfing!

The internet is a big place, and navigating it can be daunting. Try out our top tips for not getting lost in cyber-space.
1. Use internet search engines
Internet search engines are amongst the most useful tools at your disposal for finding information online, so use them. Rather than guessing the full addresses of websites, simply type the information into a search engine such as Google or Bing. Not only will this lead you to the information that you require, it will also broaden your search to include other relevant sites.
2. Bookmark pages
Found an amazing site the other day? Can’t remember the URL now? Always bookmark websites that you find interesting. Bookmarking creates a handy little shortcut in your toolbar to help you return to the site of interest with just a click of the mouse.
Different browsers have different ways of bookmarking pages, but they’re all usually accessed near the top of your browser. If you’re using Internet Explorer, look for the Favourites menu, if you’re using Chrome or Firefox look for the star symbol by the address bar. A simple click will do the rest. Alternatively, pressing CTRL and D on your keyboard, will bring up the bookmark menu whichever browser you are using.

When you want to revisit the page, simply go to your bookmark / favourite menu and you will find the page saved.
3. Upgrade your browser
Whilst there are merits to each of the main browsers, there’s no point in setting yourself at a disadvantage by operating a browser which is not up to date. If, for example, you’re operating Mozilla Firefox 8.0, check for any messages that pop up when you’re next using your browser. These messages will probably be offering you a free download to update you to the slicker, faster and more efficient Firefox 9. Keep an eye on these messages, they can mean the difference between operating a top of the range browser and a sluggish has-been.
4. User browser shortcuts
Browser shortcuts can save you a lot of time. Instead of finding and navigating the correct menu with your mouse, you could use a few simple keyboard shortcuts. Here are Simplifydigital’s top ten shortcuts that you should know about:

• CTRL  F: brings up a search box allowing you to search for a specific word on a page
• CTRL  D: bookmarks a page
• CTRL  P: prints whatever you have selected
• CTRL T: opens a new tab
• CTRL W: closes window
• CTRL +: zooms in
• CTRL -: zooms out
• Alt  Home: returns you to your homepage
• F5: refreshes or reloads the page that you are on
• F11: lets you toggle between full and regular screen mode, a particularly useful shortcut if you are using multiple windows

Get to know your browser shortcuts and surf the web more effectively.
5. Keep browser plugins updated
Browser plugins are handy pieces of downloadable software that help you to use various applications in conjunction with your browser. Watching a YouTube video? You’ll need a Flash plugin. Streaming some music? You’ll need a plugin for that too. Be sure to download the latest version whenever you are required to, failing to do so could hamper your browsing experience.
6. Use tabbed browsing
If your desktop is overflowing with browsing windows and you can’t remember which one contained the vital piece of information that you were searching for, maybe it’s time to use tabbed browsing. Tabbed browsing allows you to open various different websites in one browser window simply by using tabs. You can open a new tab by either clicking the symbol to the right of the last tab (see image) or by pressing CTRL T.

7. Update your antivirus
Often overlooked until it’s too late, a good antivirus program can make the difference between a nice, healthy computer and one which is overflowing with all sorts of computer nasties. Always keep an eye on your antivirus software and ensure that all its components are in good working order. If not; download an update, it will be more than worth it. If you don’t have antivirus software, Simplifydigital recommends the free antivirus program Avast!.
8. Use ‘Tab’ to jump between fields
Whilst a mouse is an undeniably useful device, it’s not always necessary. In fact, not using a mouse can save you a great deal of time. If you’re filling in fields on a web page, rather than clicking on each field in order, simply press ‘Tab’; this will jump between the fields for you. Clicking tab enough times will cycle back to the beginning of the web-page. You can also use the up and down arrows to select things in drop down menus, saving you even more time.
9. Drop the http:// and www. prefixes
Whilst explaining to people that http stands for hyper text transfer protocol is undoubtedly a great way to win yourself some friends, putting it at the front of a web address is just an exercise in wasting time. Drop the http:// and www prefixes as they are simply not necessary. Instead, just type the remainder of the address and press enter. It will work, trust me.
10. Search direct from your browser
We’ve already covered search engines and how useful they can be to the modern internet browser, but typing in the address of a search engine can really eat up a lot of time. To create a truly streamlined browsing experience, why not access the search engine of your choice directly from your browser. You can do this in two ways; the first way is through a customisable home screen, like the one offered by Google, which gives you the option of having a search engine on your homepage. The other is by customising your browser to give you a search bar of your choice.

Use the browser options menu to do this. More advanced browsers will allow you to search eBay, YouTube, Amazon and a variety of other sites simply by selecting the appropriate search option in a drop down menu.
Those are our top ten tips. We hope that you found them useful. Happy surfing!
- See more at: http://digitalunite.com/guides/using-internet-0/searching-browsing/ten-top-tips-using-internet#sthash.qLcxh2dR.dpuf

The internet is a big place, and navigating it can be daunting. Try out our top tips for not getting lost in cyber-space.
1. Use internet search engines
Internet search engines are amongst the most useful tools at your disposal for finding information online, so use them. Rather than guessing the full addresses of websites, simply type the information into a search engine such as Google or Bing. Not only will this lead you to the information that you require, it will also broaden your search to include other relevant sites.
2. Bookmark pages
Found an amazing site the other day? Can’t remember the URL now? Always bookmark websites that you find interesting. Bookmarking creates a handy little shortcut in your toolbar to help you return to the site of interest with just a click of the mouse.
Different browsers have different ways of bookmarking pages, but they’re all usually accessed near the top of your browser. If you’re using Internet Explorer, look for the Favourites menu, if you’re using Chrome or Firefox look for the star symbol by the address bar. A simple click will do the rest. Alternatively, pressing CTRL and D on your keyboard, will bring up the bookmark menu whichever browser you are using.

When you want to revisit the page, simply go to your bookmark / favourite menu and you will find the page saved.
3. Upgrade your browser
Whilst there are merits to each of the main browsers, there’s no point in setting yourself at a disadvantage by operating a browser which is not up to date. If, for example, you’re operating Mozilla Firefox 8.0, check for any messages that pop up when you’re next using your browser. These messages will probably be offering you a free download to update you to the slicker, faster and more efficient Firefox 9. Keep an eye on these messages, they can mean the difference between operating a top of the range browser and a sluggish has-been.
4. User browser shortcuts
Browser shortcuts can save you a lot of time. Instead of finding and navigating the correct menu with your mouse, you could use a few simple keyboard shortcuts. Here are Simplifydigital’s top ten shortcuts that you should know about:

• CTRL  F: brings up a search box allowing you to search for a specific word on a page
• CTRL  D: bookmarks a page
• CTRL  P: prints whatever you have selected
• CTRL T: opens a new tab
• CTRL W: closes window
• CTRL +: zooms in
• CTRL -: zooms out
• Alt  Home: returns you to your homepage
• F5: refreshes or reloads the page that you are on
• F11: lets you toggle between full and regular screen mode, a particularly useful shortcut if you are using multiple windows

Get to know your browser shortcuts and surf the web more effectively.
5. Keep browser plugins updated
Browser plugins are handy pieces of downloadable software that help you to use various applications in conjunction with your browser. Watching a YouTube video? You’ll need a Flash plugin. Streaming some music? You’ll need a plugin for that too. Be sure to download the latest version whenever you are required to, failing to do so could hamper your browsing experience.
6. Use tabbed browsing
If your desktop is overflowing with browsing windows and you can’t remember which one contained the vital piece of information that you were searching for, maybe it’s time to use tabbed browsing. Tabbed browsing allows you to open various different websites in one browser window simply by using tabs. You can open a new tab by either clicking the symbol to the right of the last tab (see image) or by pressing CTRL T.

7. Update your antivirus
Often overlooked until it’s too late, a good antivirus program can make the difference between a nice, healthy computer and one which is overflowing with all sorts of computer nasties. Always keep an eye on your antivirus software and ensure that all its components are in good working order. If not; download an update, it will be more than worth it. If you don’t have antivirus software, Simplifydigital recommends the free antivirus program Avast!.
8. Use ‘Tab’ to jump between fields
Whilst a mouse is an undeniably useful device, it’s not always necessary. In fact, not using a mouse can save you a great deal of time. If you’re filling in fields on a web page, rather than clicking on each field in order, simply press ‘Tab’; this will jump between the fields for you. Clicking tab enough times will cycle back to the beginning of the web-page. You can also use the up and down arrows to select things in drop down menus, saving you even more time.
9. Drop the http:// and www. prefixes
Whilst explaining to people that http stands for hyper text transfer protocol is undoubtedly a great way to win yourself some friends, putting it at the front of a web address is just an exercise in wasting time. Drop the http:// and www prefixes as they are simply not necessary. Instead, just type the remainder of the address and press enter. It will work, trust me.
10. Search direct from your browser
We’ve already covered search engines and how useful they can be to the modern internet browser, but typing in the address of a search engine can really eat up a lot of time. To create a truly streamlined browsing experience, why not access the search engine of your choice directly from your browser. You can do this in two ways; the first way is through a customisable home screen, like the one offered by Google, which gives you the option of having a search engine on your homepage. The other is by customising your browser to give you a search bar of your choice.

Use the browser options menu to do this. More advanced browsers will allow you to search eBay, YouTube, Amazon and a variety of other sites simply by selecting the appropriate search option in a drop down menu.
Those are our top ten tips. We hope that you found them useful. Happy surfing!
- See more at: http://digitalunite.com/guides/using-internet-0/searching-browsing/ten-top-tips-using-internet#sthash.qLcxh2dR.dpuf

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How To Earn $100 Per Day With Google AdSense,

Earning $100, $200 or even $300 per day with Google AdSense is not an impossible job.

Many bloggers and website owners are doing it, and you are not an exception. The only thing you need is better planning and execution, hard work, determination and passion for blogging about your topic or niche.

Before diving into the exact process, let’s know some terminology for better understanding of Google AdSense and how you can generate more revenue by selling your ad inventories on your blog.

What Is AdSense: It’s a monetization program by Google for online content from websites, mobile sites, and site search results with relevant and engaging ads.

CTR : Your ad Click-through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 3 AdSense ads on every page, your 1 page view is equal to 3 ad impressions.

CTR = Clicks / Ad Impressions X 100

Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100).

CPC : Cost-Per-Click is the revenue you earn each time a visitor clicks on your ad. CPC is usually determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.

CPM: CPM means “Cost Per 1000 Impressions.”

Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website.

Let’s Make $100 Everyday With Google AdSense, Right?

For the convenience of calculation we assume that – You serve your AdSense ads on your blog or website, irrespective of showing your ads on your mobile site and added the site search results with AdSense.

Your CTR is 1% and your average CPC is $0.25. It’s quite achievable and lots of bloggers usually get it. We also assume that Page View = Ad Impression for easy calculation. You can manipulate the parameters on your own for desired results.

• To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles or blog posts which attract at least 80 or more page views/article everyday.

• Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day easily from 40,000 page views.

• You can also sell your Ad space directly or via BuySellAds.com and generate $6,000 Per Month on an average from 40,000 page views. Check out how webmasters and bloggers are making $6,000 to $8,000 Per Month fromBuySellAds with forty thousand page views per day. So your daily earning will be $200 (6000/30=200).

• A niche blog with high quality articles converts very well withaffiliate marketing. You can easily earn $40 to $80/day from affiliate selling with correct implementation and execution.

Now your total earning per day is $100 + $40 + $200 +$40 = $380 from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day. I’ve taken the lowest possible earnings from all the 4 sources.

$380 per day means $11,400 per month (380X30= 11,400) Or,$136,800 per year (11,400X12=136,800). Isn’t it a whooping amount to lead a lavish life?

Which is well above your desired earning of $100 per day from Google AdSense, right? 1000s of bloggers are making money this way, and you can also do it. The only thing I want to say is “Be Focused!”

P.S. The above results can be possible if you produce at least 200 to 250 great articles or blog posts per year for 2 years. So how much traffic you actually need to make $100 per day from Google AdSense – It’s way less than 40,000 Page Views Per Day!

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